Locking profiles is a precautionary security feature. Locking a profile means that profile is not accessible until a valid customer performs a password reset. We may lock your online profile for several reasons including suspicious activity on the login page or because the account has not had activity in a while.


 If your profile is locked, you can regain access to your online profile by doing the following:


 1. Click the hyperlink in the red banner that appears on the bloomingdales.com page; that will take you to the Password Reset email page.


 2. Enter the email address associated with your profile and complete the "I am not a Robot" reCAPTCHA challenge.

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 Note: An email containing a  new hyperlink is sent to your login address
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 3. Follow the link in the email and create a new password for your online profile.




 If you have too many failed sign-in attempts to your online profile and your account is locked, please call us at 1-888-529-2254.