This Notice of Privacy Practices was updated in June 2021. This statement applies to &#x27;Personal Information&#x27; collected, processed, or stored by Bloomingdale&#x27;s, a Macy&#x27;s Inc. company. Personal information may be shared between or processed for retailing purposes by any Macy’s Inc. entity, operating under the brand names Macy&#x27;s or Bloomingdale&#x27;s. (hereinafter &#x27;Family of Business&#x27;). This Notice describes the extent of collection and usage for these Macy&#x27;s, Inc. &#x27;Family of Business&#x27; and services; however, not all entities participate in all uses and collection described in this document.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices">Click here for full Bloomingdale&#x27;s and bloomingdales.com Notice of Privacy Practices</a> This Notice of Privacy Practices explains:

We may use the information we collect for the following primary reasons:<ol><li>Product &amp; Service Fulfillment</li><li>Marketing, Promotions &amp; Advertising</li><li>Internal Operations</li><li>Fraud Prevention, Security &amp; Compliance</li><li>Credit Card &amp; Banking</li></ol> We may combine information collected from different sources. <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices">Learn More</a> about some of the ways we use information.

Why We Collect & Use Information

We collect various categories of Personal Information such as identifiers, payment information, commercial information, demographic information, device information and Internet and other network activity information.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#types-of-information-we-collect">Learn More</a> about the types of information we may collect and share.

Types of information we collect

We collect information from a variety of sources, including information provided by you, transaction information, technology-enabled collections, and information we collect about you from third-party sources.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#how-we-collect-information">Learn More</a> about how we collect your Personal Information.

How we collect your information

We may share your Personal Information with our affiliates, service providers, business partners, and third parties.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#how-we-share-your-information">Learn More</a> about how we share your Personal Information.

How we share your information

Data Sharing Preferences<ul><li>Write to us by mail at: Bloomingdale’s Credit and Customer Service ATTN: Privacy Office P.O. Box 8215, Mason, OH 45040</li><li>By phone at <a href="tel:1-888-529-2254">1.888.529.2254</a> </li></ul>b-connected (Clienteling/Client Book) To end your one-to-one relationship with a Bloomingdale&#x27;s associate:<ul><li>Email the associate directly and ask to end the one-to-one relationship;</li><li>Text the associate directly asking to end the client relationship and stop communication with that associate;</li><li>Call the associate directly and ask to end the one-to-one relationship;</li><li>Visit the associate in the Bloomingdale&#x27;s store and ask to end the one-to-one relationship; and</li><li>Call our Customer Service department at <a href="tel:1-888-922-7026">1.888.922.7026</a> </li></ul>MyList at Bloomingdale&#x27;s Customers who would like to manage their preferences regarding the MyList program can do so through the following methods:<ul><li>By email at <a href="mailto:support@mylistatbloomingdales.com">support@mylistatbloomingdales.com</a></li><li>By phone at <a href="tel:1-833-229-4544">1.833.229.4544</a></li></ul>Email Communications<ul><li>Use the unsubscribe link in the footer of any email sent by bloomingdales.com to opt-out of receiving promotional or marketing emails from Bloomingdale’s, Customer Survey emails, or from specialized email programs.</li><li>Sign in to your account on bloomingdales.com, click on my profile and indicate your opt-out preference.</li><li>Write to us by mail at: Bloomingdale’s Credit and Customer Service ATTN: Privacy Office P.O. Box 8215, Mason, OH 45040 </li></ul>Direct Mail or Telemarketing<ul><li>By phone at <a href="tel:1-888-529-2254">1.888.529.2254</a></li><li>Write to us by mail at:<ul><li>Bloomingdale’s Credit and Customer Service ATTN: Privacy Office P.O. Box 8215, Mason, OH 45040 </li></ul></li></ul>Cookies &amp; Flash Cookies<ul><li>Refer to the help instructions for your browser to disable cookies from bloomingdales.com</li><li><a href="http://www.networkadvertising.org/managing/opt_out.asp">Learn more</a> about managing flash cookie settings</li></ul>Note: If you block cookies from bloomingdales.com you will not be able to make purchases on our website. Full Cookie Statement available <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#bloomingdales-cookie-statement">here</a> Website Optimization Services Adobe Analytics, Google Analytics, and IBM Digital Analytics assist us in understanding how people use our website.<ul><li>To manage your preferences with respect to Adobe Analytics, please <a href="https://www.adobe.com/privacy/opt-out.html">click here</a></li><li>To manage your preferences with respect to Google Analytics, please <a href="https://support.google.com/ads/answer/7395996">click here</a></li><li>To manage your preferences with respect to IBM Digital Analytics, please <a href="http://www.bloomingdales.com/service/ibmdigitalanalytics_options.jsp">click here</a></li></ul>Interest-Based Advertising<ul><li>If you would like to opt-out of interest-based advertising for a specific browser on a specific device, please <a href="http://www.networkadvertising.org/managing/opt_out.asp">click here</a></li><li>To opt-out of interest-based advertising in mobile applications, turn off mobile device ad tracking or reset the advertising identifier in your device settings.</li><li>See <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#interest-based-or-online-behavioral-advertising">Interest-Based or Online Behavioral Advertising</a> for full information </li></ul>Social Network &amp; New Tech Advertising Bloomingdale’s has relationships with several social networks and new tech companies that have specific Interest-Based Ads programs. You can manage your preferences for many of these programs through the links provided below:<ul><li><a href="https://www.facebook.com/about/ads">Facebook</a></li><li><a href="https://www.google.com/settings/u/0/ads/authenticated?hl=en">Google</a></li><li><a href="https://help.pinterest.com/en/articles/personalization-and-data">Pinterest</a></li><li><a href="https://support.twitter.com/articles/20170405">Twitter</a></li><li><a href="https://info.yahoo.com/privacy/in/yahoo/preferences/">Yahoo</a></li></ul>Do Not Track (DNT)<ul><li>Bloomingdale’s does not currently have the capability to recognize browser Do Not Track Signals. Please use the following link to learn more about DNT: <a href="http://allaboutdnt.org/">http://allaboutdnt.org/</a> </li></ul>Mobile Marketing<ul><li>Please text &quot;STOP&quot; to 25666 on your mobile phone. You will receive a confirmation text that you have been opted out. </li></ul>Bloomingdale&#x27;s Mobile Applications<ul><li>Adjust the permissions in your mobile device to opt-out from allowing Bloomingdale&#x27;s mobile applications to access your device&#x27;s camera, microphone, or location information.</li><li>To opt-out of interest-based advertising in mobile applications, turn off mobile device ad tracking or reset the advertising identifier in your device settings. </li></ul>Beacons<ul><li>Beacon Preferences are managed through your Bluetooth-enabled device (Bluetooth, Location, and Push Notification settings). </li></ul>In-Store Wi-Fi Services<ul><li>Unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data is anonymously collected or de-identified.</li><li>If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your phone or refrain from using our Wi-Fi services. For more information, visit: <a href="https://smart-places.org/">https://smart-places.org</a> </li></ul>Voice-Enabled Services (VES)<ul><li>Voice-Enabled Services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. </li></ul>

Managing your preferences

The California Consumer Privacy Act of 2018 (CCPA) provides California residents with specific rights regarding their Personal Information.<ul><li>You have the right to request access to your Personal Information that Bloomingdale&#x27;s collects, uses, sells, or discloses to third parties,</li><li>You have the right to request the deletion of your Personal Information that Bloomingdale&#x27;s collects about you and,</li><li>You have the right to opt-out of the selling of your Personal Information to third parties.</li></ul><a href="https://customerservice-bloomingdales.com/articles/ca-privacy-rights">Learn More</a> about your rights and how to exercise them.

California Residents

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors. For more information on how you can securely shop with us, please review our <a href="https://customerservice-bloomingdales.com/articles/security-tips">Security Tips</a> or visit our <a href="https://customerservice-bloomingdales.com/articles/customer-protection-center">Customer Protection Center</a>.

Safeguarding information

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