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Highlights of Bloomingdale’s Notice of Privacy Practices

Updated December 2019.



This statement applies to 'Personal Information' collected, processed or stored by Bloomingdale's, a Macy's Inc. company. Personal information may be shared between or processed for retailing purposes by any Macy's Inc. entity, operating under the brand names Macy's or Bloomingdale's. (hereinafter 'Family of Business'). This Notice describes the extent of collection and usage for these Macy's, Inc. 'Family of Business' and services; however, not all entities participate in all uses and collection described in this document. View the complete Notice of Privacy Practices .













Why We Collect & Use Information



We may use the information we collect for the following primary reasons:



(1) Product & Service Fulfillment
(2) Marketing, Promotions & Advertising
(3) Internal Operations
(4) Fraud Prevention, Security & Compliance
(5) Credit Card & Banking



We may combine information collected from different sources. Learn More about some of the ways we use information.







Types of Information We Collect



We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled collections and information we collect about you from third party sources.



Learn More about what categories of Personal Information we collect.






How We Collect Information



We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled collections and information we collect about you from third party sources.



Learn More about how we collect your Personal Information.






How We Share your Information



We may share your Personal Information with our affiliates, service-providers, business partners and third-parties.



Learn More about how we share your Personal Information.






Managing your Preferences



Data Sharing Preferences




  • Write to us by mail at:
    Bloomingdale’s Credit and Customer Service
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040

  • By phone at 1-888-529-2254




b-connected (Clienteling/Client Book)

To end your one-to-one relationship with a Bloomingdale's associate:

  • Email the associate directly and ask to end the one-to-one relationship;

  • Text the associate directly asking to end the client relationship and stop communication with that associate;

  • Call the associate directly and ask to end the one-to-one relationship;

  • Visit the associate in the Bloomingdale's store and ask to end the one-to-one relationship; and

  • Call our Customer Service department at 1-888-922-7026 .




MyList at Bloomingdale's

Customer who would like to manage their preferences regarding the MyList program can do so through the following methods:



Email Communications

  • Use the unsubscribe link in the footer of any email sent by bloomingdales.com to opt-out of receiving promotional or marketing emails from Bloomingdale’s, Customer Survey emails, or from specialized email programs.

  • Sign into your account on bloomingdales.com, click on my profile and indicate your opt-out preference.

  • Write to us by mail at:
    Bloomingdale’s Credit and Customer Service
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040




Direct Mail or Telemarketing

  • Write to us by mail at:
    Bloomingdale’s Credit and Customer Service
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040

  • By phone at 1-888-529-2254



Cookies & Flash Cookies

  • Refer to the help instructions for your browser to disable cookies from bloomingdales.com
  • Learn more about managing flash cookie settings


Note: If you block cookies from bloomingdales.com you will not be able to make purchases on our website. Full Cookie Statement available here .




Website Optimization Services

Adobe Analytics, Google Analytics, and IBM Digital Analytics assist us in understanding how people use our website.

  • To manage your preferences with respect to Adobe Analytics, please click here .

  • To manage your preferences with respect to Google Analytics, please click here .

  • To manage your preferences with respect to IBM Digital Analytics, please click here .




Interest-Based Advertising

  • If you would like to opt-out of interest-based advertising for a specific browser on a specific device, please click here .

  • To opt-out of interest-based advertising in mobile applications, turn off mobile device ad tracking or reset the advertising identifier in your device settings.





Social Network & New Tech Advertising

Bloomingdale’s has relationships with several social networks and new tech companies that have specific Interest-Based Ads programs. You can manage your preferences for many of these programs through the links provided below:


Do Not Track (DNT)

  • Bloomingdale’s does not currently have the capability to recognize browser Do Not Track Signals. Please use the following link to learn more about DNT: http://allaboutdnt.org/




Mobile Marketing

  • Please text "STOP" to 25666 on your mobile phone. You will receive a confirmation text that you have been opted out.





Bloomingdale's Mobile Applications

  • Adjust the permissions in your mobile device to opt-out from allowing Bloomingdale's mobile applications to access your device's camera, microphone or location information.

  • To opt-out of interest-based advertising in mobile applications, turn off mobile device ad tracking or reset the advertising identifier in your device settings.




Beacons

  • Beacon Preferences are managed through your Bluetooth-enabled device (Bluetooth, Location, and Push Notification settings).




In-Store Wi-Fi Services

  • Unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data is anonymously collected or de-identified.

  • If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your phone or refrain from using our Wi-Fi services. For more information, visit: https://smart-places.org




Voice-Enabled Services (VES)

  • Voice-Enabled Services are opt-in by use. If you do not wish to opt-in to VES, do not use those features.







California Residents



The California Consumer Privacy Act of 2018 (CCPA) provides California residents with specific rights regarding their Personal Information.

  • You have the right to request access to your Personal Information that Bloomingdale's collects, uses, sells, or discloses to third parties,
  • You have the right to request the deletion of your Personal Information that Bloomingdale's collects about you and,
  • You have the right to opt-out of selling of your Personal Information to third parties.


Learn More about your rights and how to exercise them.






Safeguarding Information




As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

For more information on how you can securely shop with us, please review our Security Tips or visit our Customer Protection Center .