This Notice of Privacy Practices (‘Notice’) was updated in July 2023.
This Notice applies to Personal Information collected, processed, or stored by Bloomingdale’s, bloomingdales.com, Bloomie’s, and Bloomingdale’s Outlet. Personal Information may be shared between or processed by any of these brands.
To view your separate Citibank, N.A. Privacy Statement for your Bloomingdale’s credit card or to learn more about our credit services, please Click Here.
This Notice of Privacy Practices explains:
Your access to and use of our services means you agree to the terms in this Notice and our Terms of Use.
This Notice may be updated from time to time. Bloomingdale’s will notify you of any changes by posting an updated Notice on this page. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.
If you have any questions about this Notice, please contact our Customer Service department:
We at Bloomingdale’s understand that you entrust your data to us. We value that trust.
Your Personal Information will be retained only as long as necessary to carry out the purposes outlined in this Notice. Personal Information will be retained and disposed of in accordance with Macy’s, Inc. Data Retention Policy and Schedule.
We may combine information collected from different sources. Below is a summary of the primary ways we collect and use information:
Loyalty/Financial Incentives
Bloomingdale's automatically provides Loyallist loyalty benefits to Bloomingdale's credit cardholders. Customers may sign-up for the Bloomingdale's Loyallist program if they do not have a Bloomingdale's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), and birth month and day (to redeem rewards). The purpose of the Loyallist loyalty program is to encourage repeat business with Bloomingdale's and enhance your shopping experience.
The benefits provided to customers (or realized by Bloomingdale's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Bloomingdale's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.
The benefits of the Loyallist program are described Here. The terms and conditions are available Here.
We will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Loyallist members also remain free to opt-out of email, phone, and text marketing at any time.
We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.
| Primary Reasons for Data Collection | Uses |
|---|---|
Product and Service Fulfillment (Fulfillment) | Fulfill, manage, and communicate with you about transactions. Establish and service your profile on our websites or mobile apps. Provide customer service and alert you to product or shipping information. Provide personal services such as b-connected (clienteling) or The Registry at Bloomingdale’s. Manage loyalty programs (e.g., Loyallist), including order management, billing and reordering products. |
Marketing, Promotions, and Advertising (Advertising) | Deliver information about products, services, and promotions. Provide interactive features on websites and mobile apps. Identify product and shopping preferences using information we collect from you and about you. Administer contests, sweepstakes, promotions, surveys, and focus groups. |
Internal Operations | Improve the effectiveness of our websites, stores, mobile apps, merchandise assortment, and customer service. Conduct business analysis, such as analytics, projections, and identifying areas for operational improvement. |
Fraud Prevention, Security and Compliance (Security) | Protect our assets and prevent fraudulent transactions. Validate credentials and authenticate customers when logging into your online profile, mobile apps, or transacting in-store. Protect the security and integrity of our services and our data. Assist law enforcement and respond to legal/regulatory inquiries. |
Credit Card and Banking (Credit) | Process your payments and address your order inquiries and requests. Offer you additional products or services that may be of interest. |
Bloomingdale’s has implemented procedural, technical, and administrative measures to safeguard the information we collect and use. For your protection, we designed our technology-enabled services to accept orders only from secured web and mobile browsers.
No security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.
Bloomingdale’s collects certain information from you and about you. Information is collected directly from you, or through other means.
We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.
This may include:
| Categories and Examples of Personal Information Collected | Categories of Sources from which Personal Information is Collected | Business Or | Commercial | Purposes | for Data | Collection |
|---|---|---|---|---|---|---|
. | . | Fulfillment | Advertising | Operations | Security | Credit |
Sensitive Personal Information Driver’s license number, account log-in, password, debit/credit card number, geolocation, ethnic origin Sensitive Personal Information below is denoted with an asterisk (*). | Information you provide Placing an order, taking advantage of other programs online or in-store (i.e., b-connected/Clienteling). | X | X | X | X | X |
Identifiers real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number* | Information You Provide Creating a profile, placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store (i.e., b-connected/Clienteling), or contacting us through the "Live Chat" feature on our website. Information We Collect Through Data Collection Technologies Information From Other Sources | X | X | X | X | X |
Commercial Information products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Information You Provide Information From Other Sources | X | X | X | X | , |
Biometric Information voice recordings, facial recognition | Information You Provide Information We Collect Through Data Collection Technologies | X | X | X | X | X |
Internet or Other Electronic Network Activity Information browsing history, search history, information regarding a customer’s interaction with an Internet website application, or advertisement | Information We Collect Through Data Collection Technologies | X | X | X | X | , |
Geolocation | Information We Collect Through Data Collection Technologies When shopping on our website we collect geolocation data such as IP address. | X | X | X | X | , |
Precise Geolocation* | Information We Collect Through Data Collection Technologies We collect location data when your device is set to provide location information or when you have notified the store that you have arrived to pick up your curbside order. | X | . | X | . | , |
We may share your information in the following ways:
| Who We Share With | Categories of Information | Business and Commercial Purpose(s) | Sold/Shared Y/N | Disclosed Y/N |
|---|---|---|---|---|
Internally with any Bloomingdale’s Brand, Website, Mobile App, and Info You Post on our Social Media | Identifiers, Commercial Information and Information you Post, such as information you post in our reviews feature or share on your gift registry | Offer products and services that may be of interest or to fulfill our obligations to you | N/A | N/A |
Our Service Providers | Identifiers, Commercial, Biometric Information, Internet or Other Electronic Network Activity, Sensitive Personal Information, or any information you post with third parties who facilitate operations and perform services on our behalf | Provide services to Bloomingdale’s so we can provide products and services to you | N | Y |
Our Business Partners | Identifiers, Commercial Information, Internet or Other Electronic Network Activity, Sensitive Personal Information | Provide products and services that enhance our offering portfolio to help us serve you better | Y | N |
Third Parties and or Data Brokers for Marketing Purposes | Identifiers, Commercial, Internet or Other Electronic Network Activity Information, or Sensitive Personal Information | For marketing purposes, including third parties whose products or services we believe you may be interested in. For third parties’ own marketing purposes. These third parties may also share your information with others and may include delivery of Interest-based advertising. | Y | Y |
Any Successors to All or Part of Our Business | All Categories of Personal Information you have entrusted to Bloomingdale’s | If Bloomingdale's merges with, acquires or is acquired by another business entity your Personal Information may be shared with the new company. This may include an asset sale, corporate reorganization, or other change of control. | N/A | N/A |
Any Compliance or Legislative Organization, as Required | All Categories of Personal Information you have entrusted to Bloomingdale’s | When responding to a court order or subpoena, if a government agency or investigatory body requests information, or when we are investigating potential fraud. We may also share information if you are the winner of sweepstakes or other contests. | Y | Y |
The following section describes technologies we use when you interact with us online, through our mobile apps, shop in our stores, or use our wireless services.
Bloomingdale’s uses cookies, pixels, software development kits (SDKs) and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, mobile apps and display content. Approved third parties may also place cookies on your web or mobile browser when you use our online services.
How Bloomingdale’s Uses Automated Technologies:
| Technology | Description of Interaction | Primary | Area | Utilizing | This | Tech |
|---|---|---|---|---|---|---|
Technology | Description of Interaction | Fulfillment | Advertising | Operations | Security | Credit |
Cookies, Pixels, Tags, and SDKs | We use these technologies to improve our services and provide you with the best possible experience including to:
detect and defend against fraud and other risks. | X | X | X | X | , |
Global Privacy Control (GPC) | Bloomingdale’s uses a third-party privacy tool to recognize if you are broadcasting the global privacy control (GPC) signal. Please note that your use of our websites may still be tracked by Bloomingdale’s and/or our service providers, however the GPC signal does opt out your information from being shared with third parties. For more information on Global Privacy Control, please visit https://globalprivacycontrol.org/ | ., | X | X | , | , |
Other information technologies:
| Technology | Description Of Interaction | Primary | Area | Utilizing | This | Tech |
|---|---|---|---|---|---|---|
. | . | Fulfillment | Advertising | Operations | Security | Credit |
Interest-Based or Online Behavioral Advertising (OBA) | Bloomingdale 's uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and apps) to match user profiles with ads we believe will be relevant, interesting, and timely. | . | X | X | . | . |
Social Networks and Tech Advertising Programs | Bloomingdale 's has relationships with several social networks and tech companies. These companies have specific interest-based ads programs that match customers that have shown interest in Bloomingdale 's through our websites or other services with their individual profiles (such as on Facebook) and platforms (such as Facebook and Google). This matching allows us to deliver relevant, interest-based ads on those companies' networks. | . | X | . | . | . |
Bloomingdale's Mobile Apps | Bloomingdale's offers mobile apps that you may download from your phone or smart device's "app store" as well as apps that you can download from your Internet-connected devices (e.g., smart television). Bloomingdale's mobile apps, with your permission, may use your device's camera, microphone, or location information to enable features or services. For example, geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming nearby store events. | X | X | X | X | . |
In-Store Wi-Fi Services | Bloomingdale's locations may offer free Wi-Fi services to customers. Examples of data automatically collected through our Wi-Fi service include information about your device, including a MAC Address, random IP address, and telemetry data (such as signal strength and qualify) related to your use of our Wi-Fi service. This data is anonymized and used to provide operational insights such as foot traffic volumes and dwell times. Wi-Fi data is anonymously collected or de-identified unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s). | X | X | X | X | . |
Radio Frequency Identification (RFID) | Radio Frequency Identification (RFID) tags consist of a small chip and antenna that provide a unique identifier for products. RFID s must be scanned by a specific type of reader near the tag to retrieve tag data. RFID is not used to track or monitor any items once you leave our stores. | X | . | X | X | . |
Video Cameras | We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as traffic pattern analysis. Cameras may include technology to capture age range, gender, and dwell time. We will not use cameras to personally identify you, without your consent, except when the identification is for security, anti-theft, or law enforcement purposes. | X | . | X | X | . |
Voice-Enabled Services | We may use voice-enabled services (‘VES’) to provide you greater functionality and easier shopping experiences with services such as voice search for products (i.e., "Show me Aqua for Bloomingdale’s Handbags"). VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated with any individual Bloomingdale 's account. Voice files will be retained by Bloomingdale 's and any third-party voice-enabled service providers. Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. VES does not include phone answering machine messages. | X | . | X | . | . |
This section details how you may exercise your preferences regarding any Personal Information Bloomingdale’s may collect about you or your communication preferences.
| Request Type | Guidance |
|---|---|
Update Accounts and Online Profiles | If you are a registered user of bloomingdales.com, you can update your information in My Account. To learn more about your options for managing your preferences with respect to your Bloomingdale's credit card account, please click here. Call Customer Service at 888-922-7026 |
B-connected (Clienteling App) | Customers who would like to end their relationship with a Bloomingdale's sales associate can do so through the following methods:
Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client portfolio. Bloomingdale’s will retain your Personal Information and it may be used by other sales associates if you begin a new one-to-one relationship. |
MyList at Bloomingdale’s | Customers who would like to manage their preferences regarding the MyList program can do so through the following methods:
|
Opt Out of Mobile Marketing Campaigns | To opt out of Bloomingdale's Marketing Messages (for example, "Bloomingdale's Promo Alerts") for a specific mobile number, reply "STOP" to 25666 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out. Forcustomers with a Bloomingdale's online account, you may also opt out by signing into My Account on bloomingdales.com, clicking on my profile, and indicating your opt-out preference. Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes. |
Unsubscribe from Direct Mail Communications | Call Customer Service at 888-922-7026 |
Unsubscribe from Specific Email Communications | To update your preferences or categories of promotional or marketing emails you receive from Bloomingdale's at a specific email address, you may:
It may take up to 10 business days to process your request. Operational emails (e.g., shipping confirmation or product recall information) do not provide an opt-out option. |
Technology-Enabled Collection and Use Preferences | Technology-Enabled Collection and Use Preferences Bloomingdale's Mobile Apps
In-Store Wi-Fi Services
Cookies and Pixel Tags
Website Optimization Services
Interest-Based or Online Behavioral Advertising (OBA)
Note: To opt out of interest-based advertising in mobile apps, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings. Social Networks and Tech Advertising Programs You can manage your preferences for many of these advertising programs through the links provided below: |
California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes during the preceding calendar year. To make a request please submit an inquiry to the following address: Bloomingdale’s Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Bloomingdale's California Shine the Light Notice." Please allow 30 days for a response.
If you are a minor under 18 and have a profile on bloomingdales.com, you may ask us to remove reviews or other content that you posted on the site by writing to [email protected]. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of the content that you posted.
California Privacy Rights Act: You have the right to request information about how Bloomingdale’s collects, processes, and shares your Personal Information. There may be situations where Bloomingdale’s cannot grant a request, for example to complete a transaction to you or comply with law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.
| Customer Right | Detailed Description |
|---|---|
Right to Deletion | You may request deletion of applicable Personal Information Bloomingdale’s has collected about you. Upon verification of your request, Bloomingdale’s will notify third parties to whom Bloomingdale’s has shared your Personal Information to delete your information as well. |
Right to Correct Inaccurate Personal Information | You have the right to correct inaccurate Personal Information collected by Bloomingdale’s. If you are a registered user of bloomingdales.com, you can correct your information in the My Profile section of My Account. Alternatively, use one of the contact methods outlined above |
Right to Know / Access What Personal Information is Collected | You have the right to know Personal Information Bloomingdale’s has collected about you during the previous 12 months, including:
|
Right to Know What Personal Information is Sold or Shared | You have the right to know Personal Information Bloomingdale’s has sold or shared about you during the previous 12 months, including:
|
Right to Opt Out of Sale or Sharing | You have the right to opt out of the sale or sharing of any Personal Information Bloomingdale’s has collected about you. |
Right to Opt Out of Automated Decision Making | You have the right to opt out of automated decision making, including profiling, against any information Bloomingdale’s has collected about you. |
Right to Limit Use and Disclosure of Sensitive Personal Information | You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Bloomingdale’s uses that information for any purpose other than the designated purpose you agreed to. |
Right to No Retaliation | Bloomingdale’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights. |
To exercise your customer rights, you may submit your request through the following methods:
Authorized Agents. If you would like to enter a request on behalf of a California resident, please submit the request via the Bloomingdale's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their request and/or identity.
Do Not Sell or Share My Personal Information Requests
You may submit your request through the following methods:
You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the bloomingdales.com homepage and updating your Privacy Settings in your Bloomingdale's mobile apps.
Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.
We will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Loyallist members also remain free to opt-out of email, phone, and text marketing at any time.
We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.
2022 California Metrics
| Request | Received | Rejected or Unverified | Completed | Avg # of Days to Respond |
|---|---|---|---|---|
Opt Out | 948 | 585 | 363 | 0.95 |
Delete | 91 | 27 | 64 | 36.29 |
Disclose | 11 | 5 | 6 | 12.66 |
This section describes rights residents of Colorado Connecticut, Nevada and Virginia have regarding the management of your Personal Information. There may be situations where Bloomingdale’s cannot grant a request, for example, to complete a transaction to you or comply with law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.
Identity Verification
As required by law, we may require you take steps to verify your identity and/or legal authority prior to processing any request Bloomingdale’s receives from or about you. In response to all requests, we will send a message to the email address provided in the request. Please follow the instructions to verify your request. We will use the information provided to match the identifying information we have to verify your identity before processing the request. No action will be taken on requests not verified within 7 days
| Customer Request | Detailed Description |
|---|---|
Right to Deletion | You may request deletion of applicable Personal Information Bloomingdale’s has collected about you. Upon verification of your request, Bloomingdale’s will notify third parties to whom Bloomingdale’s has shared your personal information to delete your information as well |
Right to Withdraw Consent (CO/CT Residents Only) | You have the right to withdraw the consent to processing of your Personal Information. If you wish to do so, you may submit a “Right to Withdraw Consent” request. Upon verification of your request, Bloomingdale’s will send you an email with instructions to complete. |
Right to Correct Inaccurate Personal Information (CO/CT/VA Residents Only) | You have the right to correct inaccurate Personal Information collected by Bloomingdale’s. If you are a registered user of bloomingdales.com, you can correct your information in My Account. |
Right to Know / Access What Personal Information is Collected | You have the right to know Personal Information Bloomingdale’s has collected about you during the previous 12 months, including:
Specific pieces of Personal Information we collected |
Right to Know What Personal Information is Sold or Shared | You have the right to know Personal Information Bloomingdale’s has sold or shared about you during the previous 12 months, including:
Categories of Personal Information we disclosed about you for a business purpose |
Right to Opt Out of Sale or Sharing | You have the right to opt out of the sale or sharing of any Personal Information Bloomingdale’s has collected about you |
Right to Opt Out of Automated Decision Making | You have the right to opt out of automated decision making, including profiling, against any information Bloomingdale’s has collected about you. |
Right to Appeal (CO/CT/VA Residents Only) | Virginia residents have the right to appeal should Bloomingdale’s be unable to take action on your privacy rights request. If your Privacy request is rejected, you will receive an email with a link that will direct you to our Appeals intake form.Virginia residents have the right to appeal should Bloomingdale’s be unable to take action on your privacy rights |
Right to No Retaliation | Bloomingdale’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights. |
Contact methods
You may submit your privacy request through the following methods:
You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the bloomingdales.com homepage and updating your Privacy Settings in your Bloomingdale's mobile apps.
Customers shipping internationally who wish to contact bloomingdales.com to:
Please email us at [email protected]
If Bloomingdale's or any of its subsidiaries is sold to or otherwise acquired by a third party, all Bloomingdale's data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy's, Inc., or the affected subsidiary sites.
Information About Children Under 13:
Opt-In Consent for Minors