This Notice of Privacy Practices was updated in June 2021.
This statement applies to Personal Information collected, processed, or stored by Bloomingdale's, a Macy's Inc. company. Personal information may be shared between or processed for retailing purposes by any Macy’s Inc. entity, operating under the brand names Macy's or Bloomingdale's. (hereinafter 'Family of Business'). This Notice describes the extent of collection and usage for these Macy's, Inc. 'Family of Business' and services; however, not all entities participate in all uses and collection described in this document.
To view your separate Department Store National Bank (DSNB) Privacy Statement for your Bloomingdale’s credit card or to learn more about our credit services, please Click Here.
This Notice of Privacy Practices explains:
If you have any questions about this Notice, please contact our Customer Service department:
We at Bloomingdale's understand that you entrust your data to us. We value that trust. Our collection and use of customer data is guided by our corporate principle of Customers First and subject to our Bloomingdale's Responsible Information Management program.
We may use the information we collect for the following primary reasons:
(1) Product & Service Fulfillment (FUL)
(2) Marketing, Promotions & Advertising (ADV)
(3) Internal Operations (OPS)
(4) Fraud Prevention, Security & Compliance (SEC)
(5) Credit Card & Banking (CRD)
We may combine information collected from different sources (see section on How We Share Your Information). Below is a summary of some of the ways we collect and use information:
Product & Service Fulfillment (FUL)
Marketing, Promotions & Advertising (ADV)
To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, or mobile devices);
Internal Operations (OPS)
Fraud Prevention, Security and Compliance (SEC)
The rest of this Notice refers to the collection and use of the codes above (FUL; ADV; OPS; SEC; CRD). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.
Credit Card & Banking (CRD)
The rest of this Notice refers to the collection and use codes above (FUL; ADV; OPS; SEC; CRD). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.
Bloomingdale's collects certain information from you and about you. This may include:
Information You Provide to Us: (FUL, ADV, OPS, SEC, CRD)
Information We Collect Through Data Collection Technologies: (FUL, ADV, OPS, SEC, CRD)
Information from Other Sources: (FUL, ADV, OPS, SEC, CRD)
MyClient (Clienteling/Client Book) (FUL, ADV, OPS, SEC, CRD)
We may share your information in the following ways:
The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:
Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)
Website Optimization Services (ADV, OPS)
Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)
Social Network & New Tech Advertising Programs (ADV)
Do Not Track (DNT) (ADV, OPS)
Bloomingdale's Mobile Applications (FUL, ADV, OPS, SEC)
Beacons (FUL, ADV, OPS, SEC)
In-Store Wi-Fi Services (FUL, ADV, OPS, SEC)
RFID (FUL, OPS, SEC)
Video Cameras (FUL, OPS, SEC)
Voice-Enabled Services (FUL, OPS)
This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.
Access to Accounts, Online Profiles, and Orders
Data Sharing Preferences
If you prefer that we not share your information with third parties for marketing purposes, you can contact us:
Note: If you choose to contact us by mail, please indicate your name, address, and phone number and state "NO THIRD PARTY SHARING" in your request.
b-connected (Clienteling/Client Book)
Customers who would like to end their one-to-one relationship with a Bloomingdale's sales associate can do so through the following methods:
Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client book. Your information will still be retained by Bloomingdale's and may be used by other sales associates if you begin a new one-to-one relationship.
MyList at Bloomingdale's
Customers who would like to manage their preferences regarding the MyList program can do so through the following methods:
Promotional or Marketing Emails: To opt-out of receiving promotional or marketing e-mails from Bloomingdale's at a specific email address, you may:
Note: It may take up to 10 business days to process your request.
Customer Survey Emails: We may separately send surveys, via e-mail, to our customers in order to collect opinions and feedback about their shopping experiences. To opt out of receiving survey emails from Bloomingdale's, you may use the unsubscribe link at the bottom of any survey email.
Specialized Email Programs: You may have signed up for one of our specialized email programs (e.g. Registry Star Rewards). To opt out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.
b-connected: Customers who have a one-to-one relationship with a Bloomingdale's sales associate and no longer wish to receive e-mails from that associate may contact the associate directly and opt-out of receiving those e-mails.
Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.
Direct Mail or Telemarketing
To opt-out of receiving direct mail or telemarketing calls, you may contact us:
If you choose to write us, please include your name, address, and phone number and state one of the following:
Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.
Technology-Enabled Collection & Use Preferences
To opt out of mobile marketing for a specific mobile number, you may reply "STOP" to 25666 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out.
Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP" to 25666, please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.
Customers who have a one-to-one relationship with a Bloomingdale's sales associate and no longer wish to receive SMS messages from that associate may contact the associate directly to opt-out of receiving those communications.
Bloomingdale's Mobile Applications:
You can opt-out from allowing Bloomingdale's mobile applications to access your device's camera, microphone, or location information by adjusting the permissions in your mobile device.
Note: To opt out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.
In-Store Wi-Fi Services:
If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your phone or refrain from using our Wi-Fi Services. For more information, visit: https://smart-places.org.
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If Bloomingdale's, its parent company or any of its subsidiaries is sold to or otherwise acquired by a third party, all Bloomingdale's data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Bloomingdale's or affected subsidiary sites.
California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request please submit an inquiry to the following address: Bloomingdale's Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Bloomingdale's California Shine the Light Notice". Please allow 30 days for a response.
If you are a minor under 18 and have a profile on bloomingdales.com, you may ask us to remove reviews or other content that you posted on the site by emailing us at [email protected]. We will begin to process your request within 30 days. Processing your request does not ensure complete or comprehensive removal of the content that you posted.
California Consumer Privacy Act (CCPA) of 2018.
Effective January 1, 2020, if you reside in California then you have the following rights:
We will not discriminate against you because you exercised your rights under this section of our Notice.
For purposes of exercising your rights above, please note the following regarding how we collect and use your Personal Information as described in this Notice:
Bloomingdale's does not hold personal information at the household level as defined by the CCPA. If you would like to submit a request for multiple people in the same household, please submit an individual request for each person.
If you are registered as an Authorized Agent by the California Secretary of State and would like to enter a request on behalf of a California resident, please submit the request via Bloomingdale's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the consumer authorizing you to submit a request on their behalf. You will also be required to upload proof that you are an Authorized Agent registered with the California Secretary of State. We reserve the right to require consumers to confirm their request and/or identity.
Bloomingdale's automatically provides Loyallist loyalty benefits to Bloomingdale's credit cardholders. Customers may sign-up for Bloomingdale's Loyallist program if they don't have a Bloomingdale's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), address, and birth month and day. The purpose of the Loyallist loyalty program is to encourage repeat business with Bloomingdale's and enhance your shopping experience. Repeat customers generally spend more than customers who only shop once or twice a year.
The benefits provided to customers (or realized by Bloomingdale's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Bloomingdale's also incurs a variety of expenses, costs associated with discounts on purchases and shipping. The benefits are reasonably related to the value of the data you provide.
The benefits of the Loyallist program, and terms and conditions, are described here.
We will not discriminate against you for exercising your rights under CCPA. Loyallist members also remain free to opt-out of email, phone, and text marketing at any time.
We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.
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You may submit your request through the following methods:
Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, phone number, and possibly information about your shopping history with us. We will use the information provided to match the identifying information we have to verify your identity before processing the request.
Information About Children Under 13
The Children's Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example - name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.
If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any personal information.
Opt-In Consent for Minors
Bloomingdale's services are offered to customers who are of the age of 16 years and above. No programs, services, or offerings are intended for children under the age of 16. Also, credit products are not available for the customer below the age of 18 years.
International Customer Privacy
To fill international orders, bloomingdales.com partners with Borderfree, Inc. (formerly FiftyOne). Borderfree will carefully process your personal information with at least the same level of privacy protection consistent with the former U.S.-EU Safe Harbor Privacy Principles and the U.S. Swiss Safe Harbor Privacy Principles established by the U.S. Department of Commerce. Borderfree also agrees not to sell, transfer, or otherwise use your information other than for processing international shipments.
When you indicate you are shipping internationally, you will be redirected to a checkout page hosted by Borderfree. On the checkout page, you will be required to submit personal information to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from bloomingdales.com.
Borderfree will notify bloomingdales.com of the approval of your order, and bloomingdales.com will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree's terms and conditions. You must agree to them to receive the product(s) you ordered.
Once you agree that Borderfree may share your personal information with bloomingdales.com, that data is protected by this Notice of Privacy Practices, and you consent to the transfer and storage of that information on our servers located in the United States.
Our practices are consistent with both the EU and Swiss Safe Harbor Privacy Principles.
Bloomingdale's is committed to resolving any customer concerns regarding their privacy. If a customer feels that their privacy may have been violated, based on the Safe Harbor Principles, bloomingdales.com will attempt to directly resolve the complaint. Any complaints that are still unresolved after these direct efforts will be settled by arbitration administered by JAMS in accordance with its applicable commercial rules.
1920 Main Street
Irvine, CA 92614
Email box: [email protected]
Customers shipping internationally who wish to contact bloomingdales.com to:
Please e-mail us at [email protected]
Bloomingdale's has put various procedural, technical, and administrative measures in place to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.
As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.
Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips by clicking here. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.
Additionally, sometimes bad actors attempt to use our brand to create fake web pages, send fake texts or emails, and conduct other illegal activities to commit fraud or attempt to breach consumers' security. We actively monitor for these illegal scams and shams. We provide FAQs and Consumer Protection Alerts in our Customer Protection Center (CPC) as we learn of these activities. If you receive anything with the Bloomingdale's brand that seems suspicious, you can check to see if there is an alert on the CPC or call our customer service department.
This Cookie Statement is effective as of December 2019.
This Statement applies to websites and mobile-enabled web (collectively "online services") owned and operated by Bloomingdale's, a Macy's Inc. company. By continuing to use our online services you agree to the use of our cookies.
What Are Cookies?
A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (Click Here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.
Our online services use two types of cookies: session cookies and persistent cookies. Session cookies only exist while your browser is open. We use session cookies for website functionality, such as managing items added to your shopping cart. Persistent cookies are not removed when you exit your web browser. We use persistent cookies to enable an easier log-in process, provide you with a more personalized shopping experience, and help you navigate our website more efficiently. We also use persistent cookies to show you the items you have previously browsed. We may use a flash cookie on our online services to enable or control flash-based content.
The information we collect from cookies also may allow us to identify you across devices, such as smartphones, tablets, computers, or related browsers.
How To Manage Your Cookie Preferences
To optimize your online experience, we use different types of cookies. We categorize these cookies into the following types:
Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s).
To manage the Flash Cookie settings and preferences for your computer, mobile phone, or wireless device, please Click Here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash cookies from your browser, depending on the version of your browser.
Note: If you block cookies from bloomingdales.com, mylistatbloomingdales.com, locations.bloomingdales.com, you will not be able to make purchases on our website.
Website Optimization Services
If you would like to opt out of Google Analytics on a per browser basis, please Click Here to download the Google Analytics opt-out browser add-on. For more information on Google Analytics, Click Here.
If you would like to opt out of interest-based advertising, please click here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Bloomingdale's; however, these ads may not be as relevant to you.
Note: To opt out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.
Social Network & New Tech Advertising
You can manage your preferences for many of these advertising programs through the links provided below:
We will store your cookie preferences until you clear your browsing cache. You can change your preferences at any time. Remember that disabling some types of cookies may impact your experience on our website and other online services that we offer.