This Notice of Privacy Practices (‘Notice’) was updated in January 2025.This Notice applies to Personal Information collected, processed, or stored by Bloomingdale’s, bloomingdales.com, Bloomie’s, and Bloomingdale’s Outlet. Personal Information may be shared between or processed by any of these brands.To view your separate Citibank, N.A. Privacy Statement for your Bloomingdale’s credit card or to learn more about our credit services, please <a href="https://online.citi.com/US/JRS/portal/template.do?ID=Privacy">Click Here</a>.This Notice of Privacy Practices explains:<ul><li data-block-key="a5amm"><a href="#why-we-collect-and-use-information">Why We Collect and Use Information</a></li><li data-block-key="28bhs"><a href="#safeguarding-information">Safeguarding Information</a></li><li data-block-key="5rbql"><a href="#HowWeCollectInformation">Categories of Information We Collect and How We Collect</a></li><li data-block-key="35b56"><a href="#how-we-share-your-information">Who We Share Your Information With</a></li><li data-block-key="2ig3k"><a href="#our-use-of-information-technologies">Our Use of Information Technologies</a></li><li data-block-key="c2plb"><a href="#managing-your-preferences">Managing Your Preferences</a></li><li data-block-key="b9lps"><a href="#california-residents">California Residents</a></li><li data-block-key="9gvmn"><a href="#managing-customer-privacy-(nvva)">Managing Customer Privacy (CO/CT/NV/UT/VA/OR/TX/MT/IA/DE/NH/NE/NJ)</a></li><li data-block-key="keee"><a href="#international-customer-privacy">International Customer Privacy</a></li><li data-block-key="63l8d"><a href="#ownership-of-customer-data">Ownership of Customer Data</a></li><li data-block-key="10j18"><a href="#additional-disclosures">Additional Disclosures</a> </li></ul>Your access to and use of our services means you agree to the terms in this Notice and our <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-terms-of-use">Terms of Use</a>.This Notice may be updated from time to time. Bloomingdale’s will notify you of any changes by posting an updated Notice on this page. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.If you have any questions about this Notice, please contact our Customer Service department:<ul><li data-block-key="ecmp8">By email at <a href="mailto:privacy.master@bloomingdales.com">privacy.master@bloomingdales.com</a></li><li data-block-key="27su8">By phone at 888-922-7026</li><li data-block-key="21iel">By mail at:<ul><li data-block-key="e9t47">Bloomingdale’s Credit and Customer Services ATTN: Privacy Office P.O. Box 8215, Mason, OH 45040</li></ul></li></ul>

<h2 data-block-key="uqjdt"><a data-id="why-we-collect-and-use-information" href="#why-we-collect-and-use-information" id="why-we-collect-and-use-information">Why We Collect and Use Information</a></h2>We at Bloomingdale’s understand that you entrust your data to us. We value that trust.Your Personal Information will be retained only as long as necessary to carry out the purposes outlined in this Notice. Personal Information will be retained and disposed of in accordance with Macy’s, Inc. Data Retention Policy and Schedule.We may combine information collected from different sources. Below is a summary of the primary ways we collect and use information:Loyalty/Financial IncentivesBloomingdale&#x27;s automatically provides Loyallist loyalty benefits to Bloomingdale&#x27;s credit cardholders. Customers may sign-up for the Bloomingdale&#x27;s Loyallist program if they do not have a Bloomingdale&#x27;s credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), and birth month and day (to redeem rewards). The purpose of the Loyallist loyalty program is to encourage repeat business with Bloomingdale&#x27;s and enhance your shopping experience.The benefits provided to customers (or realized by Bloomingdale&#x27;s) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Bloomingdale&#x27;s also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.The benefits of the Loyallist program are described <a href="https://customerservice-bloomingdales.com/category/loyallist-rewards">Here</a>. The terms and conditions are available <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-loyallist-program-terms-and-conditions">Here</a>. We will not discriminate against you for exercising your rights under Consumer Data Privacy Legislation. Loyallist members also remain free to opt-out of email, phone, and text marketing at any time.We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

<h2 data-block-key="i4uqw"><a data-id="safeguarding-information" href="#safeguarding-information" id="safeguarding-information">Safeguarding Information</a></h2>Bloomingdale’s, bloomingdales.com, Bloomie’s, and Bloomingdale’s Outlet have implemented procedural, technical, and administrative measures to safeguard the information we collect and use. For your protection, we designed our technology-enabled services to accept orders only from secured web and mobile browsers.No security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our <a href="https://customerservice-bloomingdales.com/articles/security-tips">Security Tips</a>. The National Cybersecurity Alliance also provides comprehensive information to <a href="https://staysafeonline.org/resources/online-safety-privacy-basics">stay safe online</a>.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#top">Back to top</a>

<h2 data-block-key="uqjdt"><a data-id="HowWeCollectInformation" href="#HowWeCollectInformation" id="HowWeCollectInformation">Categories of Information We Collect and How We Collect It</a></h2>Bloomingdale’s collects certain information from you and about you. Information is collected directly from you, or through other means.We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.

<h2 data-block-key="uqjdt"><a data-id="how-we-share-your-information" href="#how-we-share-your-information" id="how-we-share-your-information">Who We Share Your Information With</a></h2>We may share your information in the following ways:

<h2 data-block-key="uqjdt"><a data-id="our-use-of-information-technologies" href="#our-use-of-information-technologies" id="our-use-of-information-technologies">Our Use of Information Technologies</a></h2>The following section describes technologies we use when you interact with us online, through our mobile apps, shop in our stores, or use our wireless services.Bloomingdale’s uses cookies, pixels, software development kits (SDKs) and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, mobile apps and display content. Approved third parties may also place cookies on your web or mobile browser when you use our online services. You can change your online tracking preferences by using the Cookie Preferences link located at the bottom of the bloomingdales.com website and updating your Privacy Settings in your Bloomingdale’s mobile app.How Bloomingdale’s Uses Automated Technologies:

Other information technologies:

<h2 data-block-key="9ke18"><a data-id="managing-your-preferences" href="#managing-your-preferences" id="managing-your-preferences">Managing Your Preferences</a></h2>This section details how you may exercise your preferences regarding any Personal Information Bloomingdale’s may collect about you or your communication preferences.

<h2 data-block-key="9ke18"><a data-id="california-residents" href="#california-residents" id="california-residents">California Residents</a></h2>California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes during the preceding calendar year. To make a request please submit an inquiry to the following address: Bloomingdale’s Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a &quot;Your Bloomingdale&#x27;s California Shine the Light Notice.&quot; Please allow 30 days for a response.If you are a minor under 18 and have a profile on bloomingdales.com, you may ask us to remove reviews or other content that you posted on the site by writing to <a href="mailto:privacy.master@bloomingdales.com">privacy.master@bloomingdales.com</a>. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of the content that you posted.California Privacy Rights Act: You have the right to request information about how Bloomingdale’s collects, processes, and shares your Personal Information. There may be situations where Bloomingdale’s cannot grant a request, for example to complete a transaction to you or comply with law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.

To exercise your customer rights, you may submit your request through the following methods:<ul><li data-block-key="adcc6">Online via our privacy portal: <a href="https://www.bloomingdalesprivacyportal.com/">https://www.bloomingdalesprivacyportal.com/</a></li><li data-block-key="9vsst">By phone at <a href="tel:1-800-930-8384">800-930-8384</a></li></ul>Authorized Agents. If you would like to enter a request on behalf of a California resident, please submit the request via the <a href="https://www.bloomingdalesprivacyportal.com/consumer/make_request">Bloomingdale&#x27;s Privacy Portal</a>. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their request and/or identity.<a data-id="do-not-sell-my-personal-information-requests" href="#do-not-sell-my-personal-information-requests" id="do-not-sell-my-personal-information-requests">Do Not Sell or Share My Personal Information Requests</a>You may submit your request through the following methods:<ul><li data-block-key="7t43r">Online via our privacy portal: <a href="https://www.bloomingdalesprivacyportal.com/consumer/make_request">https://www.bloomingdalesprivacyportal.com/</a></li><li data-block-key="acrhp">Click to request we <a href="https://www.bloomingdalesprivacyportal.com/consumer/privacy_request?uid=DoNotSellRequest">Do Not Sell or Share your Personal Information</a></li><li data-block-key="bfbe0">By phone at <a href="tel:1-800-930-8384">800-930-8384</a></li></ul>You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the bloomingdales.com homepage and updating your Privacy Settings in your Bloomingdale&#x27;s mobile apps.Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.Loyalty/Financial IncentivesBloomingdale&#x27;s automatically provides Loyallist loyalty benefits to Bloomingdale&#x27;s credit cardholders. Customers may sign-up for the Bloomingdale&#x27;s Loyallist program if they do not have a Bloomingdale&#x27;s credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), and birth month and day (to redeem rewards). The purpose of the Loyallist loyalty program is to encourage repeat business with Bloomingdale&#x27;s and enhance your shopping experience.The benefits provided to customers (or realized by Bloomingdale&#x27;s) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Bloomingdale&#x27;s also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.The benefits of the Loyallist program are described <a href="https://customerservice-bloomingdales.com/category/loyallist-rewards">Here</a>. The terms and conditions are available <a href="https://customerservice-bloomingdales.com/articles/bloomingdales-loyallist-program-terms-and-conditions">Here</a>.For more information on the categories of Personal Information we have sold, shared, or disclosed, the business purpose for disclosing this information, and the categories of third parties that have received this information, please refer to the <a href="#how-we-share-your-information">“Who We Share Your Information With”</a> section of this Privacy NoticeWe will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Loyallist members also remain free to opt-out of email, phone, and text marketing at any time.We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

2023 California Metrics

<h2 data-block-key="9ke18"><a data-id="managing-customer-privacy-(nvva)" href="#managing-customer-privacy-(nvva)" id="managing-customer-privacy-(nvva)">Managing Customer Privacy (CO/CT/NV/UT/VA/OR/TX/MT</a>/IA/DE/NH/NE/NJ)</h2>This section describes rights residents of Colorado, Connecticut, Nevada, Utah, Virginia, Oregon, Texas, Montana, Iowa, Delaware, New Hampshire, Nebraska and New Jersey have regarding the management of your Personal Information. There may be situations where Bloomingdale’s cannot grant a request, for example, to complete a transaction to you or comply with law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.Identity VerificationAs required by law, we may require you take steps to verify your identity and/or legal authority prior to processing any request Bloomingdale’s receives from or about you. In response to all requests, we will send a message to the email address provided in the request. Please follow the instructions to verify your request. We will use the information provided to match the identifying information we have to verify your identity before processing the request. No action will be taken on requests not verified within 7 days

Contact methodsYou may submit your privacy request through the following methods:<ul><li data-block-key="eo9i2">Online via our privacy portal: <a href="https://www.bloomingdalesprivacyportal.com/">https://www.bloomingdalesprivacyportal.com/</a></li><li data-block-key="1kpos">Click to request we <a href="https://www.bloomingdalesprivacyportal.com/consumer/privacy_request?uid=DoNotSellRequest">Do Not Sell or Share your Personal Information</a></li><li data-block-key="1f2tp">By phone at <a href="tel:1-800-930-8384">800-930-8384</a></li></ul>You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the bloomingdales.com homepage and updating your Privacy Settings in your Bloomingdale&#x27;s mobile apps.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#top">Back to top</a>

<h2 data-block-key="x8vnc"><a data-id="international-customer-privacy" href="#international-customer-privacy" id="international-customer-privacy">International Customer Privacy</a></h2><ul><li data-block-key="el29s">To fill international orders, bloomingdales.com partners with Borderfree, Inc. Borderfree will carefully process your Personal Information with at least the same level of privacy protection consistent with international data privacy principles. Borderfree will not sell, transfer, or otherwise use your information other than for processing international shipments.</li><li data-block-key="co3ts">When you indicate you are shipping internationally, you will be redirected to a checkout page hosted by Borderfree. On the checkout page, you will be required to submit Personal Information to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from bloomingdales.com.</li><li data-block-key="9890d">Borderfree will notify bloomingdales.com of the approval of your order, and bloomingdales.com will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree&#x27;s terms and conditions. You must agree to them to receive the product(s) you ordered.</li><li data-block-key="8g4ep">If you agree that Borderfree may share your personal information with bloomingdales.com, that data is protected by this Notice of Privacy Practices, and you consent to the transfer and storage of that information on our servers located in the United States.</li></ul>Customers shipping internationally who wish to contact bloomingdales.com to:<ul><li data-block-key="4rnn3">Inquire about or update their Personal Information,</li><li data-block-key="2b416">Make a complaint about the collection or use of their Personal Information, or</li><li data-block-key="dghnl">Comment on or ask questions regarding this Notice.</li></ul>Please email us at <a href="mailto:internationalprivacy@bloomingdales.com">internationalprivacy@bloomingdales.com</a><a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#top">Back to top</a>

<h2 data-block-key="x8vnc"><a data-id="ownership-of-customer-data" href="#ownership-of-customer-data" id="ownership-of-customer-data">Ownership of Customer Data</a></h2>If Bloomingdale&#x27;s or any of its subsidiaries is sold to or otherwise acquired by a third party, all Bloomingdale&#x27;s data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy&#x27;s, Inc., or the affected subsidiary sites.<a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#top">Back to top</a>

<h2 data-block-key="x8vnc"><a data-id="additional-disclosures" href="#additional-disclosures" id="additional-disclosures">Additional Disclosures</a></h2>Information About Children:Bloomindales.com is not directed toward children. Bloomingdale’s services are offered to customers who are 18 years of age and older. The Children&#x27;s Online Privacy Protection Act imposes requirements on websites that collect Personal Information about children under 13 years old (for example - name, address, email address etc.). Our current policy is not to collect any Personal Information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.<ul><li data-block-key="d0u1g">If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children&#x27;s Online Privacy Protection Act, which includes providing notice and choice to each child&#x27;s parent or guardian before collecting any Personal Information.</li></ul><a href="https://customerservice-bloomingdales.com/articles/bloomingdales-and-bloomingdalescom-notice-of-privacy-practices#top">Back to top</a>